I’m sorry but to me, that’s just creepy as hell and I’m frankly unsure why Sony would opt to put this on their TVs. So while Samba TV might not directly see you, it sure can know a lot about you, including what content you’re watching, your political preference, and even the equipment/brands you prefer to purchase. The big draw for advertisers - which have included Citi and JetBlue in the past, and now Expedia - is that Samba TV can also identify other devices in the home that share the TV’s internet connection. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched. Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Leaders from CBS Interactive, Vudu, Samba TV, and Discovery Inc joined us to discuss features that make them excited about Connected TV ad buys, like. Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90 percent of people opted in.Īs for what exactly the app does once enabled: When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.
However unlike most apps, Samba comes preinstalled on most new sets and is part of the initial TV setup process where most people are clicking ok/next as fast as they can so they can use their TV and the numbers show it.
Samba interactive tv android#
There’s a bit of news gaining traction regarding Samba, an app offered on Android TVs from a dozen TV makers, including Sharp, TCL, Philips, and Sony. With Samba enabled, it’s certainly reporting on you
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